Soirée Tableau
Role
Branding, UI/UX Designer
timeline
1 Months (2024)
team
Dar Lee
Soirée Tableau was preparing to launch its first-ever e-commerce platform. With no existing digital framework, the brand needed a modern branding while elevating how users perceived the company.
I led the effort from building the 0→1 brand experience, establishing a scalable brand guideline system applied across web, marketing, and product touchpoints. I aligned design direction with business goals, ensuring that visual identity, storytelling, and UX worked together to support conversion and strengthen market presence.
The strategy focuses on highlighting elegant and minimalism. I developed a concept around different shads of purple with emphasizes sophistication and luxury while maintaining a minimalist and contemporary aesthetic. The visual identity contains thin-font typography, dark purple and white contrast, pastel background choice, bringing luxury and simplicity to every table setting.
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Visual Identity
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