top of page
YARA
Role
UX Designer, UI Designer
timeline
3 Months (2024)
team
Software Developer, Digital Marketer
Redesigning the end-to-end connected experience of the first Bluetooth-enabled nicotine device, making vaping personal and delightful through its app and smart device.
Case Summary
30 %
increase of app score
203.1K / M
brand website visit
23 K
daily iOS app downloads
Smart Vape Experience Reimagined
Yara introduced the market’s first Bluetooth-enabled vape device—an innovative product that lets users control intensity, track device location, customize wallpapers, and more through a companion mobile app. But the device–app ecosystem wasn’t working as intended.
As the sole designer, I led the effort from research through execution.
I conducted in-depth user interviews, mapped device-app pain points, and reframed the core connection flow to make pairing intuitive and reliable. I also introduced a scalable style guide that unified visual language, improved interaction patterns, and strengthened cross-platform consistency.
User Flow
user persona
User Journey Map
01
Insights
Based on an analysis of 300+ user reviews, 90% of users were unaware of the multi-step device pairing process, often mistakenly concluding that the app was non-functional. This indicates a critical usability issue in the onboarding and device connection flow, leading to user frustration and potential abandonment.
90 %
User Feedback Mentions Setup Issues
58 %
Task Completion
Solution 3: Personalization
Solution 2: Real Time Control
Solution 1: Clear Device Status
Personalization
key features
Clear Device Status
key features
Real Time Control
key features
Designing
the Core Experience
visual reference
design principles
feature prioritization chart
design concepts
02
From Confusion to Clarity
Customers didn’t lack motivation—they lacked clarity.
The primary goal of the redesign was to help customers clearly understand where they are and how to navigate the app.
23000
Monthly downloads across iOS and Android
203,100
Monthly traffic to the brand's website
30% increase
Apple store reviews
04
Outcome
To support core business goals and ship faster, I simplified nicotine control options, accepting a tradeoff in fine-grained user control in favor of a more scalable solution. I also chose to deprioritize the Apple Watch experience to focus on core mobile flows and accelerate delivery. With more time, I would validate these decisions through testing and explore ways to reintroduce advanced controls without increasing complexity.
bottom of page